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Delta Variant Won’t Slow Beauty’s Gains

After a stellar first-half, the cosmetics industry expects to end year on a high note.

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By: TOM BRANNA

Editor

The beauty industry's technology toolkit will keep gains going despite the rise of the Delta variant. Virtual try-on, online shopping, curbside pickup, even delivery, have all helped the US beauty industry make a remarkable comeback from a difficult pandemic-riddled 2020. According to NPD, prestige beauty sales soared in the first half, with fragrance sales leading the way, up 82%. Gains for other sectors were nearly as impressive: makeup sales rose 22%, skin care sales increased 21% and...

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